CIRCUM VITAE Copy

CREATIVE DIRECTOR. BRAND DESIGNER. GRAPHIC ARTIST.

Using market data to deliver business-focused results

Collaborative, enthusiastic design professional with eighteen years of progressive experience creating print and digital success for clients across industries: interior design, architecture, manufacturing, agriculture, gaming, and finance. Demonstrated success leading teams through ideation, discovery, and A/B testing to build positive brand experiences for target audiences. Proven ability to conduct consumer research, interpret data sets, and generate people-friendly reports.

DESIGN EXPERTISE and TECHNICAL SKILLS

Project Management • Design Strategy • Brand Alignment • Consumer Research • Data Analytics Application Design • UX Design • Sketch • InVision • Atomic • Adobe Creative Suite •WordPress • HTML/CSS & PHP • Pages • Keynote • Numbers • Microsoft Office • PowerPoint • Excel

EXPERIENCE

Creative Director
2010 – Present
Joem Design // Grand Rapids, MI
Key Deliverables

• Led client relationship and design process with Grand Interactive, LLC to produce an interactive kiosk for the Harvard Art Museum exhibit: Print and the Pursuit of Knowledge in Early Modern Europe that garnered 35K page views
• Championed usability, testing, and design for Harvard University speed reading application which increased new student reading and comprehension by an average of 250%
• Launched Hasbro Toy Company’s Lazer Tag product with online interactive, viral social campaign, and video direction resulting in 68K site visits, 16K+ video views, and 34% click-through conversion rate
• Designed and implemented branding system for Invar Systems, including: traveling trade show exhibit kit, marketing materials, and website that boosted sales up to $1.3M for 2018
• Directed design team of copywriters, designers, and developers to build regional marketing campaign for Appalachian Mountain Club rental properties; online banner and newspaper ads, subway signage, brochures and lodge and trail signage resulted in three consecutive summer sell-outs
• Upgraded user interface and process flow for DraftKings fantasy sports contest; interpreting data and statistics to provide wireframes, design mockups, and banner ad development for 52 campaigns with estimated earnings of $11.2M

Senior Art Director
2004 – 2010
Digitas LBI // Boston, MA
Key Deliverables

• Designed, managed, and delivered award-winning online campaigns and websites for the world’s largest global brands including General Motors, Virgin, AT&T, and Procter & Gamble
• Led cross functional team of marketing associates, developers, copywriter and illustrator for Holiday Inn’s Stay Smart America campaign where website visitors compared Federal Election Committee reports for each of the 2008 US Presidential campaigns versus what they would have saved staying at a Holiday Inn Express; Festival of Media Creativity Award Winner, Adrian Best of Show Award Winner, MITX Finalist Travel Category
• Created an all-digital launch of Tide Detergent’s Total Care including website and YouTube channel that together garnered over 300M visitors, 387K video views, increased product purchase intent by 15%, and generated nearly 500K coupon and sample requests; List regional and national recognition for this campaign; MITX Finalist Consumer Category
• Lead UX, design, and development for Tide’s Coldwater detergent calculator that drove users to enter data with 97% completion rate, discover 2.85 results per session, and generated 325K coupon and sample requests
• Analyzed social media data to discover consumer behavior, then created marketing campaign for Downy Fabric Care Cleansheets which included website, print, TV spots, and banner ads
• Designed websites for Saturn.com (2007), GMC.com (2006), and GM.com (2005) that drove intent and increased purchase consideration for vehicles

CAREER PROGRESSION

Art Director, J. Jill, 2003 – 2004
Freelance, Joem Design, LLC, 2001 – 2003
Senior Designer, Big Bad, Inc., 2000 – 2001

BOARD LEADERSHIP

Director of Event Communications
2008 – 2010
American Institute of Graphic Artists  //  Boston, MA

• Worked with President and VP of Communications to design, produce, and launch email campaigns to increase attendance at events and promote benefits of membership
• Teamed with other board members to organize sell-out events for BoNE Show and Design
  Week Boston
• Maintained and updated Boston.AIGA.org for over 700 members.

ACCREDITATION

Competitent Communicator
Toastmasters

RECOGNITION

Bank of America Enterprise Site
OMMA Award Finalist, MITX Financial Finalist

Holiday Inn Express, StaySmartAmerica.com
Festival of Media Creativity Award Winner; Adrian Best in Show Winner for Web Marketing;
Adrian Best in Show Winner for Public Relations; MITX Finalist Travel category

Tide, DressToTheSevens.com
MITX Finalist Consumer category

Orange Communications, Wildfire.com
Horizon Interactive Gold Medal Winner; B2B category; MITX Finalist High-Tech category

EDUCATION

Bachelor of Fine Arts (BFA): Graphic Design
Savannah College of Art and Design
June White Scholarship
Cum Laude