Hello there! I am Joe Morris.
I am also a Senior UX generalist with design and research skills in product optimization and design systems. Between 2020 and 2023, I’ve helped to generate gobs of revenue for Wolverine Worldwide though A/B testing and cross-functional collaboration. Just how much? Have a look at my résumé. If you are looking for samples of my work, scroll down to my case studies.
Joe Morris is a UX design and research leader excelling in design systems and e-commerce optimization. Between 2020 and 2023, his work has generated significant revenue for Wolverine Worldwide though A/B testing and cross-functional collaboration.
Previous Client Experience
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Case Studies
Helping Restaurants Order and Checkout
See how I enhanced a food distribution company’s checkout process with effective validation messaging for a clearer, predictive delivery by helping chefs reduce ‘fat finger’ errors and food waste.
Comparing the Beans
There are a lot of coffee beans on the GFS site: With so many similar brands and offerings, chefs and procurement managers need to compare products for specifications and quantities.
Hasbro’s Lazer Tag Operative Website
I spearheaded design and user experience for Hasbro’s AR blaster, a fusion of iPhone tech and physical play, featuring alien battles and a social component, that attracted 10k users.
Prompts for Scaling Design
Navigating the details with engineering, accessibility, and design factors is always a challenge. Limited bandwidth from cross-functional teams means is also a challenge. Ensuring the right build hinges on meticulous attention to detail; a single omission could jeopardize V1’s flawless launch, leaving no room for repeat production cycles.
Ultra-Tech Printing Website
Revamped Ultra-Tech Printing's online presence with network of talent from Grand Rapids, MI. I lead the crew which included a photographer, writer, and developer. Together, we built a trust-enhancing, detailed website on schedule and within budget.
